Category Archives: Uncategorized

Let us find out what the public thinks? Shall we?

First, like any good researcher, I hit the streets to get a little information from my peers about what they thought about the campaign. While data and information other researchers have done is great to read and put into a … Continue reading

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Let’s talk about Unilever the company… Shall we?

One of the first problems that arose when I began researching Dove and it’s Campaign for Real Beauty is the fact that Unilever owns both Dove and Axe. For those of you not familiar with Axe it is a male … Continue reading

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So, what’s the campaign all about anyway?

So you must be wondering what this campaign is all about aren’t you… lets take a look… The Dove Campaign for Real Beauty is a Worldwide marketing campaign that the minds of Ogilvy & Mather Toronto marking agency and Edelman Public … Continue reading

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Simply Dovely

This commercial/viral video has become one of the most talked about and viewed commercials.. ever… It struck such a deep cord with people because it is true. We all know now that the models seen in magazines are photoshopped, yet … Continue reading

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Even more controversy for Unilever…

As previously discussed Unilever, the company that owns Dove, has fallen into hot water regarding the sexist advertising for its male customer based Axe products; however, even more controversial are the products for skin lightening and skin bleaching that Unilever … Continue reading

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So, how successful was the Dove Campaign for Real Beauty?

The Dove Campaign for Real Beauty was pretty successful. According to statistics for each dollar Dove spent on advertising they received 3 back in revenue. Here are some interesting facts…. • In the summer of 2005 the Dove Campaign for … Continue reading

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